Case Study: Mixbook, the customizable photo-book app, achieves 54% increase in repeat purchase conversion with Leanplum

Mixbook - Customer Case Study

Mixbook, founded in 2006 in Palo Alto, builds customizable photo books, cards and calendars and offers the Mosaic mobile app to make creating photo books fast and easy. Like many m-commerce businesses, Mixbook struggled with mobile cart abandonment—fewer than 1 in 10 mobile shoppers were converting—so recovering those lost sales became a company-wide priority.

To improve conversion, Mixbook used Leanplum’s lifecycle marketing to run an Android A/B test of behavior-triggered push notifications for users who abandoned carts, comparing messaging and creative. The targeted push campaign re-engaged shoppers and delivered a 54% increase in repeat purchase conversion.

Mixbook

Andrew Laffon

CEO and Co-Founder