Case Study: LOVOO achieves double‑digit subscription growth and higher registrations with Leanplum

LOVOO turned users into paying customers with Leanplum

LOVOO is a leading European dating and social networking app used by millions daily to find matches, watch live streams and chat. Facing massive growth, LOVOO’s main challenge was mobile retention and monetization: converting users who installed the app but didn’t register or remained on free tiers into engaged, paying subscribers across diverse international markets.

Using Leanplum’s push notifications, A/B testing and analytics, LOVOO ran targeted reminders, trial-length and pricing experiments, and market-specific offers. The campaigns lifted successful registrations and subscriptions by double-digit percentages, enabled country-level optimization that increased revenue, and supported strategic marketing decisions with a full 360° view of campaign performance.

LOVOO

Saket Toshniwal

Project Manager & CRM Lead