Case Study: Pixelberry Studios achieves Top-5 Free launch and faster, higher-revenue promotions with Leanplum

Leanplum Helps Pixelberry Studios Boost Customer Promotions

Pixelberry Studios, a bootstrapped indie mobile game developer best known for High School Story, faced a tight timeline and a strategic dilemma: within a week of submitting its global launch build it needed a way to offer free in-game currency for the launch weekend to support a major marketing push, and then decide whether to keep the promotion running.

Instead of building a custom server feature, Pixelberry used Leanplum’s A/B testing to schedule the promotion and Leanplum analytics to measure its impact, saving days of development. The tactic enabled the feature to ship in time, helped the game reach Top 5 Free in the App Store, and — after turning the promotion off — produced a 14% revenue increase, while improving the timing and relevance of player communications.

Pixelberry Studios

Oliver Miao

CEO, Pixelberry Studios