Case Study: Just Eat Takeaway achieves 17% increase in order volume and stronger customer loyalty with Leanplum

Leanplum helps Just Eat Takeaway.com Deliver customer loyalty and a resulting 17% increase in order volume

Just Eat Takeaway.com, a global food ordering and delivery marketplace, launched StampCard — a digital loyalty program that awards virtual stamps for repeat orders which can be redeemed for discounts. The challenge was to make customers aware of filled StampCards and impending voucher expirations at the exact moments that drive orders, without overwhelming users with unwanted messages.

Partnering with Leanplum, Just Eat Takeaway.com deployed personalized multichannel orchestration across email, push, in-app messaging and app inbox, using recency/frequency triggers to surface vouchers at optimal times. The coordinated campaign increased StampCard redemptions, drove cross-restaurant affinity and produced a 17% increase in total order volume from participating customers.

Just Eat Takeaway

Anuvind Kanwal

Global Senior CRM Manager