Case Study: Last Minute Travel achieves higher push opt-ins, engagement, and conversions with Leanplum

Last Minute Travel lifts push opt-ins 182%

Last Minute Travel is a one-stop app that offers wholesale-priced flights, hotels, rental cars and activities across 4,500+ cities. The company faced a low push-notification opt-in rate compared with industry standards, which limited its ability to send timely, personalized messages (like local suggestions and last-minute deals) when users most needed them.

To address this, Last Minute Travel used Leanplum’s Push Pre-Permissions and A/B tested prompt messaging and timing to convey value before the system permission dialog appeared. The approach raised opt-in rates, improved engagement with personalized messages, and drove higher conversions through timely offers; many users (62%) welcomed continuous communication, helping boost revenue and customer loyalty.

Last Minute Travel

David Yitzhaki

Head of Mobile Marketing