Case Study: Via achieves 27% more rider reactivations and sustained retention with Leanplum

How Via Uses Leanplum to Engage and Retain Users

Via is a ride-sharing and transit management platform operating in New York City, Chicago, Washington D.C., Paris and the U.K. While many riders used the service multiple times a week, a sizable cohort had irregular usage; Via’s challenge was to boost engagement and retention by scaling A/B testing and reactivating dormant users.

Leveraging Leanplum’s advanced A/B testing, dynamic segmentation, and cross-channel lifecycle campaigns (in-app, push, email), Via ran targeted multitouch reactivation tests. The campaigns returned 27% more riders to the app and sustained increased ride frequency for three weeks or more.

Via

Ori Klein

VP of Growth