Case Study: Tesco achieves a 3.3% increase in product-page add-to-cart conversions with Leanplum

How Tesco Used Leanplum to Increase Its App Usage

Tesco, the UK multinational retailer, wanted to boost conversions from its mobile app’s product details page, where long product information pushed the “add to cart” control below the fold and made purchasing unclear for shoppers.

Using Leanplum, Tesco ran A/B tests: an initial always-locked bottom button reduced adds by 19%, so they tested a hybrid that showed a static button on load and locked it once users scrolled. The hybrid increased items added to cart by 3.3%, was rolled out to all iPhone users, and Tesco continues to iterate (testing CTA wording) to further improve purchase rates.

Tesco

Lee Mullins

Optimization Manager