Case Study: MobilityWare achieves 5.08% lift in DAU and 4.56% more returning users with Leanplum

How MobilityWare Uses Leanplum to Retain Players

MobilityWare, the mobile game studio behind Blackjack, ran a month‑long "Awesome August" promotion and needed to boost retention and engagement. Its goals were to make in‑app messages more enticing, increase messaging frequency, and drive more users back into the game.

Using Leanplum, MobilityWare created branded, customizable in‑app message templates, A/B tested designs, and sent behavior‑based daily messages timed to player actions. The campaign drove a 5.08% lift in DAU, a 4.56% increase in returning users, and a 30‑second increase in average time in‑app, reactivating dormant players and preserving acquisition spend.

Mobilityware

Alex Tarrand

Head of Live Ops