Case Study: TED Conferences achieves 10% more TED Talk views and higher engagement with Leanplum

How Leanplum Helped TED Increase TED Talk Engagement

TED, the nonprofit behind the global TED Talk platform, had strong app retention and positive reviews but struggled to increase how often users opened the app and watched talks. Their existing messaging setup was complex and lacked reliable event attribution, so TED needed a clearer, more effective way to drive repeat engagement on iOS and Android.

Using Leanplum, TED launched curated, time‑bound push and in‑app campaigns, localized messaging for international audiences, and continuous A/B testing—managed by editorial and product teams without developer support. The approach drove a 10% increase in sessions and talks watched, a 72% higher push open rate, a lower-than-average uninstall rate, and especially strong engagement from non‑English audiences, and has informed broader rollout and personalization plans.

Ted Conferences

Cody Winn

Director of Mobile and Platforms