Case Study: Afterpay achieves increased customer engagement and conversions with Leanplum

How Afterpay Uses Leanplum to Drive Customer Engagement

Afterpay, a Melbourne-based buy-now-pay-later fintech with over 7 million mobile users, needed to turn rapid user acquisition into long-term customer relationships and revenue. The company’s immediate challenge was driving registered users through onboarding to their first purchase by using data to deliver more personalized, timely experiences—especially across mobile where most engagement occurs.

Afterpay implemented Leanplum’s multi-channel engagement platform across mobile and web to deliver personalized, real-time campaigns at scale. The integration helped the team better understand and communicate with customers, increase activity in the installed user base, and improve onboarding and first-purchase conversion while enabling deeper engagement with Afterpay’s merchant ecosystem.

Afterpay

Frazer Adnam

CRM Marketing Director