Case Study: App Annie achieves a 15% increase in onboarding conversion with Leanplum

How A/B testing led to a 15% conversion rate increase for App Annie

App Annie, a leading provider of app market data with over a million mobile users, wanted to improve onboarding conversion for its "My Data Manager" app while avoiding risky product changes across a large user base. The challenge was to run reliable mobile A/B tests that could handle high event volumes, multiple metrics, and precise user segmentation so changes wouldn’t inadvertently harm user behavior.

Using Leanplum’s A/B testing and multichannel engagement platform, App Annie segmented users, tested multiple variants, and evaluated a wide set of metrics with rapid, statistically sound results. The tests produced a statistically significant outcome: a 15% lift in a critical conversion rate, enabling faster, safer iterations and clearer insight into overall user impact.

App Annie

Eric MacKinnon

Director of Product Management for B2C Apps