Case Study: Fetch Rewards boosts referral-driven organic growth with Leanplum

Fetch Rewards - Customer Case Study

Fetch Rewards, a loyalty app that rewards shoppers, faced a challenge with user acquisition. Because their app was web-based, it was difficult to spread the word and grow their user base organically. They worked with Leanplum, using its in-app messaging and push notification capabilities, to address this.

Leanplum implemented a targeted campaign that sent a push notification to users who had accumulated 1,500 points, inviting them to refer a friend. This drove users to an in-app message that simplified the sharing process, creating an effective viral loop. The campaign achieved a 52.88% click-through rate, significantly boosting referral activity and organic growth for Fetch Rewards.

Fetch Rewards

Birk Cooper

Chief Marketing Officer