Case Study: Countable achieves 36M civic engagements with Leanplum

Countable - Customer Case Study

Countable is a civic-technology company that delivers nonpartisan, easy-to-understand summaries of legislation and news tailored to each user’s local, state, and national interests. Faced with the challenge of low and uneven civic participation—exacerbated by large representative constituencies, complex government information, and difficulty keeping users engaged—Countable needed a scalable way to inform citizens and prompt meaningful action.

Using Leanplum’s messaging platform, A/B testing, and analytics, Countable optimized copy, rich push notifications, and channel mix (notably push and email) to deliver personalized alerts at the right time. The campaign drove sustained engagement at scale, enabling 36 million civic actions and strengthening the connection between constituents and their representatives.

Countable

Paul Stich

Chief Operating Officer