Case Study: Cashrewards achieves 60% increase in Monthly Transacting Users with Leanplum

Cashrewards Achieves 60% Increase in Monthly Transacting Users

Cashrewards, launched in 2014, is Australia’s largest owned-and-operated cashback ecosystem connecting nearly 1M consumers with 1,500+ merchant partners. As the company scaled and added a native mobile app, its marketing was fragmented across multiple providers with limited analytics, poor channel attribution, no robust segmentation or automated send-time optimization—hindering personalization and growth.

Cashrewards adopted Leanplum (now CleverTap) to centralize omnichannel campaigns and enable testing and personalization using holdout groups, Recency & Frequency micro-segmentation, LinkedData dynamic content, Optimal Timing and geolocation targeting. The platform drove a 60% year-over-year increase in Monthly Transacting Users, lifted conversion rates on sample campaigns (~24–26%), and improved profitable marketing ROI through continuous optimization.

Cashrewards

Charlie Short

Head of Marketing