Case Study: Email marketing company Emma achieves company-wide visibility and accountability with LeanKit

Emma Uses Leankit to Create a Culture of Visibility and Accountability, Keeping the Entire Organization Aligned Around Common Business Goals

Emma is an email marketing platform serving 45,000+ customers that helps organizations create and send campaigns and surveys. As Emma scaled, teams lost the startup-era visibility into priorities: quarterly “rocks” (large business goals) were tracked on a whiteboard and Google Docs, causing misalignment, confusion about shifting priorities, and wasted effort.

Emma implemented LeanKit by modeling their rocks board, giving everyone access and using weekly company-wide reviews on a big screen. The result was a dramatic increase in transparency and accountability—teams now share a common language of goals, eliminate non-prioritized work, and complete initiatives more reliably (examples include the Emma Guestbook iPad app, Salesforce integration, and expanded Concierge Services).

Emma

Kat Amano

Operations Analyst