Case Study: Buffalo Wings achieves 92% NPS and higher repurchase rates with Leal

Buffalo Wings increased its repurchase rate and achieved an NPS of 92% using Leal

Buffalo Wings El Salvador, a restaurant chain, needed to enhance customer loyalty and increase repurchases. Their in-person business model left them operating blind without customer data, preventing personalized campaigns and making it difficult to address operational challenges. They turned to the vendor Leal for a comprehensive loyalty and customer experience solution.

Leal provided a platform featuring a gamified points program, NPS surveys, and a CRM. This solution enabled Buffalo Wings to identify customers, gather and act on feedback, and run highly targeted campaigns. With Leal's tools, the restaurant achieved a 92% NPS score, saw campaign conversion rates as high as 90%, and successfully increased customer repurchases.

Buffalo Wings

Manuel Quintanilla

Operations Manager