Case Study: Subway achieves $300K in campaign revenue growth with Leal

Subway El Salvador increases campaign revenues by USD 300K

Subway El Salvador, a major restaurant franchise, faced challenges in managing its loyalty program and optimizing its marketing efforts due to a lack of detailed customer data. They sought to personalize campaigns, automate communications, and accurately attribute results. To address this, they partnered with the vendor Leal to utilize its comprehensive platform for data management, loyalty, and marketing.

By implementing Leal, Subway executed hyper-segmented, automated campaigns using RFM analysis and AI-driven personalization. The solution provided clear attribution and detailed performance reports. This strategy delivered an average campaign conversion rate of 22% and generated an additional $300,000 in attributable revenue for Subway, significantly improving customer retention and operational insights.

Subway

Dyana Canjura

Head of Marketing Department