Case Study: Land Line Media achieves a free-to-paid membership funnel and higher engagement with Leaky Paywall

Using free subscriptions to build paid memberships

Land Line Media, the long‑running publication for independent truck drivers and the voice of the Owner‑Operator Independent Drivers Association (OOIDA), needed to turn its rich digital content into a tool for recruiting paid members rather than just selling subscriptions. To do that it required a streamlined, mobile‑friendly site that could build relationships with on‑the‑road readers and make it easy for them to sample content before committing — and it chose Leaky Paywall to manage access and subscriptions.

Leaky Paywall was implemented as a metered access layer (two free articles) that prompts readers to register for a free subscription, starting an email pipeline to OOIDA and a clear path toward paid membership. Combined with the site redesign (consolidated issues, searchable web magazine, podcasts with timestamps, customizable state/topic feeds and AS/400 integration for legacy print subscribers), the result is higher engagement and a measurable spike in traffic since the relaunch; the site also supports Land Line Media’s largely mobile audience (over 70% mobile readers) while turning casual readers into registered prospects via Leaky Paywall.

Land Line Media