Case Study: Total Rugby League achieves 56% revenue growth with Leaky Paywall

Total Rugby League grows revenue 56% with Leaky Paywall

Total Rugby League, a rugby league publisher, faced stagnating revenue growth due to a high-friction registration wall that blocked subscriber acquisition. Their checkout-style form acted as a barrier, preventing casual readers from signing up and entering their funnel. The vendor, Leaky Paywall, helped them address this challenge.

Leaky Paywall implemented a simplified, two-field Quick Register form to drastically reduce signup friction. They also introduced a low-cost trial offer and an automated nurture sequence to convert new registrants into paying subscribers. This solution drove an 831% increase in registration rates and led to a 56% growth in monthly revenue within just over three months.

Total Rugby League