Case Study: iPolitics achieves renewed reader engagement by reviving archived content with Leaky Paywall

How To Revive Old Content to Attract New Readers

iPolitics, a prolific Canadian political news site, faced a common publisher problem: a large archive and high publishing volume meant many strong stories were overlooked by new or casual readers. Other publishers (for example, Harvard’s The Practice) wrestle with the same challenge of making past issues discoverable and appealing.

They addressed it with special editions powered by IssueM—most notably The Weekender, a Friday roundup promoted by a homepage banner and kept on a dedicated archive page—easy to assemble with a few backend clicks. The approach revived buried content, made archives easy to find and skim, broadened readership to casual and dedicated audiences, and boosted engagement with minimal editorial overhead.

iPolitics