Case Study: Brew Your Own achieves 100% digital publishing with Leaky Paywall

Brew Your Own goes 100% digital and keeps 20% of readers in the flipbook with Leaky Paywall

The customer, Brew Your Own (BYO), a long-running home brewing magazine, faced the significant challenge of transitioning from a print publication to a 100% digital model without losing its subscriber base and advertiser revenue. They partnered with the vendor Leaky Paywall and the digital agency 50 Fish to navigate this shift, utilizing Leaky Paywall's platform and its Lead-In add-on feature to help execute their strategy.

The solution involved a meticulously planned, year-long transition that included updating reader communications, creating a digital print replica to retain advertisers, and restructuring their website around topical navigation instead of traditional departments. Using Leaky Paywall's tools, they implemented a targeted registration block that doubled signups from high-traffic articles. While they did lose some legacy subscribers, the vendor Leaky Paywall helped BYO successfully build a sustainable digital business with lower operating costs, a growing email list, and advertisers who received measurable engagement data.

Brew Your Own (byo)