Case Study: Highmark Health achieves personalized digital navigation and a 6-month launch with League

How Highmark Health & League partnered to create a multi-year strategy for digital transformation

HighMark Health, a blended payer–provider organization, faced a fragmented digital member experience that made it hard for members to find and use benefits, risking poor utilization and attrition. To accelerate its Living Health strategy and get to market quickly with a cohesive, personalized experience, HighMark Health partnered with League and leveraged League’s consumer experience (CX) platform alongside their Google Cloud Platform investment.

League built a personalized digital navigation experience that aggregates point solutions and uses HighMark Health’s backend data (claims, eligibility, social drivers of health, and self-reported needs) to deliver next-best actions. The first release went live in six months; within months HighMark Health began winning new business, expanding existing relationships, and re-engaging past accounts—driving significant additional annual revenue and onboarding thousands of new members—while increasing engagement, benefit utilization, and member satisfaction.

HighMark Health

Karen Hanlon

Executive Vice President & COO