Case Study: ZQuiet (anti-snoring company) boosts ROAS and cuts cost-per-visit with LeadsRx attribution

ZQuiet - Customer Case Study

ZQuiet, an anti-snoring mouthpiece company founded by Dan and Trina Webster, faced declining returns as TV advertorials lost effectiveness and competition and changing media habits complicated attribution. Working with agency Hybrid Media Services, ZQuiet adopted LeadsRx’s impartial multi-touch attribution to understand where customers were coming from and how radio and digital channels were driving traffic and sales.

Using LeadsRx, the team gained real‑time insights to optimize radio buys, focus on the lowest cost-per-visit markets, and make weekly media decisions. That attribution-driven approach helped ZQuiet improve return on ad spend—after a 20% ROAS lift with better analytics in 2018, they’ve increased ROAS at least 5% each year since working with LeadsRx—while reducing wasted spend and pinpointing high-performing markets.

ZQuiet

Dan Browdy

Chief Operating Officer