Case Study: A Women's Fashion Footwear Company achieves a 5.5% ROAS lift and 28% revenue increase with LeadsRx

Women Fashion Footwear Company - Customer Case Study

Women Fashion Footwear Company, a designer and manufacturer of sustainable “modern wellness fashion” shoes, needed a better way to trace how customers found and purchased its products. The company lacked visibility into paid channel attribution—especially Facebook—and wanted impartial insight to optimize ad spend and improve ROAS, so it engaged LeadsRx and its attribution capabilities (LeadsRx Attribution™).

LeadsRx installed its Universal Conversion Tracking Pixel™ and provided impartial multi-touch attribution and real-time reports, enabling the brand to reallocate spend (notably scaling Criteo NCA and retargeting) and optimize campaigns. As a result, from February to March the company increased budget 25% (from $328,842 to $412,672), revenue rose 28% (from $671,016 to $859,574) and ROAS improved 5.5% (from 3.26 to 3.44), demonstrating LeadsRx-driven profitable scale and improved customer lifetime value.