Case Study: The Great American Home Store achieves ad spend optimization and increased online conversions with LeadsRx

The Great American Home Store - Customer Case Study

The Great American Home Store, a five‑location, family‑owned retailer serving the Greater Memphis area, faced a sudden shift from in‑store to online buying as the pandemic forced store closures and prompted steep advertising cuts. The marketing team needed to understand which broadcast (TV/radio) and new digital channels were actually driving leads and sales, so they engaged LeadsRx and implemented the LeadsRx Attribution platform (including the Universal Conversion Tracking Pixel™) to measure offline and online touchpoints.

LeadsRx delivered impartial multi‑touch attribution and real‑time reporting that captured 100% of the company’s marketing touchpoints, showing how broadcast ads drove web visits and conversions. Those insights identified high‑performing inventory (notably two “Last Man Standing” TV spots that generated outsized conversions), allowed the team to reorganize budgets toward digital while refining broadcast buys, and guided spend cuts and re‑investment decisions during reopening—giving The Great American Home Store measurable visibility into leads, web lift, and conversion performance via LeadsRx.

The Great American Home Store

Justin Bowen

Digital Manager