Case Study: Steel City Media achieves measurable website traffic lift and improved ROAS with LeadsRx

Steel City Media - Customer Case Study

Steel City Media, a Pittsburgh-based multimedia company that also serves as an agency of record for local advertisers, needed a way to prove the value of radio and multi-touch campaigns to clients. To provide impartial, CMO-ready attribution and dashboarding, Steel City turned to LeadsRx and its attribution products to quantify touchpoints, web lift and the customer journey.

Using LeadsRx dashboards and reports, Steel City implemented multi-touch attribution across clients and demonstrated clear, measurable impact: a Kansas City pizzeria achieved a 4:1 return on ad spend; M&R Power Equipment posted its best sales year; Max Motors saw a 16% lift in website traffic with detailed interactions-per-commercial metrics (e.g., 7 interactions in key dayparts); and LeadsRx data revealed a 25% drop in an attorney’s site traffic after digital ads were paused, enabling Steel City to reallocate spend and improve results.

Steel City Media

David Hartle

Director of Sales