Case Study: Phone Communications Company achieves 58.6% ROAS lift and 27% revenue growth with LeadsRx

Phone Communications Company - Customer Case Study

Phone Communications Company, a low-cost VoIP platform provider, needed to know exactly how new customers found them and whether radio advertising was effective. Skeptical after a weak first month, the company and its broadcast marketing agency turned to LeadsRx for impartial multi-touch attribution, deploying the LeadsRx Universal Conversion Tracking Pixel to collect 100% of marketing touchpoints and map customer journeys.

LeadsRx delivered real-time attribution reports that let the agency optimize radio dayparts, creative, and spend allocation across channels. In one month ad spend fell $9,500 (from $64,000 to $54,500) while revenue rose $16,000 (from $59,100 to $75,100), and ROAS improved from 0.92 to 1.38 (a 58.6% lift), demonstrating that LeadsRx-driven, cross-channel optimizations materially increased performance.