Case Study: Manufacturing Selling Goods Company reduces marketing spend 44% while maintaining revenue and achieves 2.22x ROAS with LeadsRx

Manufacturing Selling Goods Company - Customer Case Study

Manufacturing Selling Goods Company engaged LeadsRx to get an impartial view of its advertising performance and improve ROAS. The D2C manufacturer was spending $613,000 in Q1 primarily across Facebook and Google but relied on siloed pixels that couldn’t reconcile cross-channel customer journeys, so LeadsRx deployed multi-touch attribution using its Universal Conversion Tracking Pixel™ to capture 100% of marketing touchpoints.

LeadsRx installed the pixel without changing existing campaigns, tracked ~9,000 purchases, and delivered real-time multi-touch attribution and segmentation reports that showed many journeys involved both Facebook and Google. Acting on LeadsRx’s recommendations to reallocate spend, the company cut ad spend by 44% (from $613K to $281K) while maintaining revenue (~$6.3M to $6.4M) and doubling ROAS from 10.27 to 22.83 (2.22x).