Case Study: Leading Tech Company achieves 16.5% ROAS uplift and 16.8% revenue growth with LeadsRx Attribution

Leading Tech Company - Customer Case Study

Leading Tech Company, a cloud‑native automation platform preparing to launch an automated marketplace, needed an impartial way to assess marketing effectiveness and ensure the product release drove revenue without increasing ad spend. The company partnered with LeadsRx and deployed LeadsRx Attribution™ (including the LeadsRx Universal Conversion Tracking Pixel™) to track full customer journeys and understand how paid and unpaid channels contributed to demos, trials, and closed deals.

LeadsRx collected 100% of marketing touchpoints, populated real‑time attribution and segmentation reports, and recommended shifting paid ads to move prospects down the funnel. With LeadsRx’s insights the company kept monthly ad spend essentially flat (~$40.4K) while monthly revenue rose from $534,200 to $624,100 (+16.8%) and ROAS improved from 13.23 to 15.41 (+16.5%); paid‑ads ROAS also increased from 0.17 to 0.49, enabling continued campaign iteration.