Case Study: D2C Ecommerce Company achieves 44% ad spend cut and 2.22x ROAS with LeadsRx

Improving ROAS for a D2C Ecommerce Company

D2C Ecommerce Company, a manufacturer selling directly to consumers, engaged LeadsRx to get an impartial, cross-channel view of its advertising performance after being unable to reconcile conflicting conversion data from the “walled gardens” (Facebook and Google). The company needed multi-touch attribution to understand true channel contribution and improve return on ad spend; LeadsRx implemented its Universal Conversion Tracking Pixel to capture end-to-end touchpoints.

LeadsRx installed the pixel without changing existing campaigns, tracked ~9,000 purchases and 100% of marketing touchpoints, and applied a linear multi-touch attribution model plus customer segmentation to reveal true channel value. Using these LeadsRx insights to reallocate spend (away from Facebook toward Google), the company cut marketing spend by 44% (Q1 budget $613K → $281K) while maintaining revenue year‑over‑year ($6.3M → $6.4M) and boosting ROAS 2.22x (10.27 → 22.83).