Case Study: Global TV Manufacturing Company achieves 95%+ transaction lift and 600% revenue growth with LeadsRx Attribution

Global TV Manufacturing Company - Customer Case Study

Global TV Manufacturing Company, a top‑5 global TV maker that ships directly to big‑box retailers, engaged LeadsRx as it prepared for the 2019 holiday season to validate a belief that most sales were driven by unpaid channels. The company kept paid ad spend low and asked LeadsRx to provide impartial attribution insights—focusing on organic search and direct traffic—to test the hypothesis that more than 90% of customer acquisition came from unpaid channels.

LeadsRx installed the LeadsRx Universal Conversion Tracking Pixel™ to capture 100% of marketing touchpoints, added offsite and “where‑to‑buy” conversion points, and applied multi‑touch attribution to allocate credit across the journey. The analysis confirmed the hypothesis (about 90% organic), showed paid channels accounted for less than 5% of revenue, and coincided with month‑over‑month improvements from 50,900 to 99,600 transactions (+95%+) and revenue growth from $127,700 to $903,200 (+600%), guiding the company’s holiday strategy.