Case Study: ELK Marketing achieves impartial multi-touch attribution and measurable lead growth with LeadsRx

ELK Marketing - Customer Case Study

ELK Marketing, a full-service, tech-forward agency, needed impartial multi-touch attribution to prove and optimize digital campaigns for longtime clients Sands Investment Group and Able Services as they moved from handshake-driven sales to digital channels. ELK selected LeadsRx and its attribution platform—including the LeadsRx Universal Conversion Tracking Pixel™ and Open Attribution API—to capture and unify every marketing touchpoint and tie digital activity to CRM records.

LeadsRx delivered real-time, cross-channel attribution and dashboards that let ELK map customer journeys, attribute leads (including web form submissions and inbound calls), and connect conversions to specific keywords and channels. Using LeadsRx, ELK optimized ad spend, demonstrated measurable KPI and deal-flow gains (even tracing a multimillion-dollar sale back to the first clicked keyword), improved ROAS, and built stronger client trust that justified increased media budgets.

ELK Marketing

Craig Harrison

Chief Technology Officer