Case Study: Adventure Nation achieves higher email open rates and improved lead engagement with LeadSquared

What Adventure Nation, an Award-Winning Travel Company Can Teach Us About Travel Marketing

Adventure Nation, an award-winning adventure travel company and joint venture between Yatra.com and Snow Leopard Adventures, needed a more accessible marketing and sales platform after its on‑premises CRM left teams unable to access data while traveling or on weekends. To solve landing-page and lead management gaps, Adventure Nation adopted LeadSquared’s cloud CRM and email marketing/lead‑management platform.

LeadSquared implemented a cloud-based CRM with email campaigns, autoresponders, website tracking and user-friendly dashboards, giving Adventure Nation 24/7 access to leads and campaign analytics. As a result, Adventure Nation saw measurable improvements — email open rates of almost 10%, better lead nurturing and prioritization via website tracking, and clearer reporting to identify top-performing campaigns and customer interests.

Adventure Nation

Amit Choudhury

President and Chief Operating Officer