Case Study: Vidyakul Achieves 90% Student Retention with LeadSquared

Vidyakul boosts student retention to 90% with LeadSquared

Vidyakul, an Indian vernacular e-learning platform, faced significant challenges scaling its operations with a basic in-house CRM. Their system could not handle personalized communication, visualize student journeys, or properly prioritize leads, which compromised team productivity and led to a high student churn rate of 50%. To support its growth and improve student onboarding, Vidyakul sought a more robust solution and chose to implement LeadSquared's EdTech CRM.

By implementing LeadSquared, Vidyakul gained end-to-end visibility into student journeys and integrated communication tools for automated nurturing. The platform's automation and customization capabilities allowed the team to prioritize high-value leads and build more effective follow-up processes. As a result, LeadSquared helped Vidyakul dramatically increase student retention from 50% to 90%, improve conversions to 7%, and successfully manage a high volume of 8000 leads per day.

Vidyakul