Case Study: upGrad reduces lead response time to under 30 minutes with LeadSquared

upGrad reduces lead response time to under 30 minutes with LeadSquared

upGrad, a higher online education platform, faced challenges with manual lead distribution and a complex previous CRM system. This led to slow lead response times of 24-36 hours, difficulty in establishing lead priority, and slow implementation of process-level changes. To address these issues, they implemented the LeadSquared CRM.

By using LeadSquared's automation and pre-built marketplace integrations, upGrad automated its lead distribution based on business logic. This solution provided a user-friendly UI for sales teams and gave admins autonomy to make process changes. The results were significant, with LeadSquared reducing upGrad's lead response TAT from 36 hours to under 30 minutes, which increased sales productivity and enabled faster process implementation.

UpGrad