Case Study: UpGrad achieves 2X admission counsellor efficiency with LeadSquared

UpGrad doubles admission counsellor efficiency with LeadSquared

UpGrad, a leading edtech company that helps universities market their programs globally, faced significant challenges with manual student management. Their admission counsellors were inefficient due to storing data in Excel, marketing campaigns lacked targeted ROI, and they could not generate the customized reports required for their unique business needs. To address this, they partnered with LeadSquared for its end-to-end sales and marketing platform.

LeadSquared implemented an automated lead management workflow, capturing student information from webinars and integrating with platforms like Zoom. This solution automated communications and provided insightful segmentation and lead scoring. The results were substantial, with UpGrad achieving a 2X increase in admission counsellor efficiency, enabling counsellors to handle 75-100 calls daily compared to 30-40 previously, and significantly improving their marketing ROI.

UpGrad