Case Study: a leading university achieves 30% higher admission efficiency with LeadSquared

The Leading University increases admission efficiency by 30% with LeadSquared

The Leading University, a prestigious higher education institution in India, faced significant challenges in its admissions process. Without a dedicated system, it relied on manual methods using Excel sheets, which led to leads slipping through the cracks, improper student nurturing, and a lack of performance insights. To digitize its operations and provide a seamless application experience, the university turned to LeadSquared and its admission-focused CRM platform.

LeadSquared implemented its enrollment automation solution to centralize lead capture from all online and offline channels, automate inquiry distribution, and set up targeted nurturing flows via email, SMS, and WhatsApp. The platform provided a microscopic view into the enrollment pipeline and detailed analytics. As a result, the university increased its admission efficiency by 30%, improved its inquiry-to-enrollment rate to 30%, and significantly reduced student turnaround time and drop-offs.