Case Study: IMS Proschool achieves 50% higher conversions with LeadSquared

Targeted Landing Pages Boost Conversions for IMS Proschool

IMS Proschool, an initiative of IMS Learning Resources in Pune offering finance and accounting courses (CFP, CFA, NSE, CIMA, etc.), was generating most leads via Google and Facebook ads but was sending traffic to its main website rather than course-specific pages, resulting in low conversions. The product manager evaluated solutions and chose LeadSquared’s integrated marketing and lead-generation software to address the need for targeted landing pages.

Using LeadSquared, IMS Proschool created over 30 targeted landing pages from available templates and redirected ad traffic to course-relevant pages. The LeadSquared implementation increased conversions by 50%, improved campaign relevance, reduced lead costs, and simplified marketing execution for IMS Proschool.

IMS Proschool

Ankush Bhandari

Product Manager