Case Study: Sterling Accuris achieves 25% higher conversions with LeadSquared

Sterling Accuris improves conversions by 25% with LeadSquared

Sterling Accuris, a fast-growing pathology lab chain, faced challenges in managing patient inquiries during its rapid expansion. Their manual processes led to excessive turnaround times, plateaued agent efficiency, and limited visibility into campaign performance and the patient journey. To overcome these impediments, Sterling Accuris partnered with LeadSquared for its lead management and marketing automation solutions.

By implementing LeadSquared, Sterling Accuris automated its lead capture and distribution workflows, creating a unified platform for managing the entire patient journey. This solution provided advanced reporting and a single work screen for agents, drastically reducing response times. The vendor, LeadSquared, helped achieve a 25% improvement in conversions, including a 20% boost from Facebook and a 30% increase from Google Ads, while also doubling agent productivity.

Sterling Accuris