Case Study: Shapoorji Pallonji Group achieves 50% increase in lead capture with LeadSquared

Shapoorji Pallonji International Reduces its Lead Leakage by 50%

Shapoorji Pallonji Group, via its international property division, was losing leads and productivity to informal, scattered lead management and manual processes. The team had no single, easy-to-use sales tool, faced poor visibility into the lead journey, struggled with broker onboarding and tracking, and lacked automated reminders for agents — so they chose LeadSquared and its CRM/platform to solve these challenges.

LeadSquared centralized lead capture across channels, introduced broker onboarding and tracking, automated notifications and productivity reporting, and applied lead scoring to prioritize sales-ready prospects. As a result of LeadSquared’s implementation, Shapoorji Pallonji Group saw a 50% increase in lead capture, a 20% rise in broker onboarding, zero missed follow-ups and reduced lead turnaround time, with measurable improvements in agent accountability and conversion readiness.

Shapoorji Pallonji Group

Rohit Satyavrata

Senior Marketing Manager