Case Study: Seed Global Education achieves 2X Admission Counsellor Efficiency with LeadSquared

Seed Global Education Achieves 2X Admission Counsellor Efficiency with LeadSquared

Seed Global Education, a London-headquartered education services company that helps universities build digital engagement across Asia, Africa and the Middle East, struggled to manage a database of over 40,000 students using Excel and manual processes. They faced low admission counsellor efficiency, untargeted marketing campaigns, and a lack of customizable event reports, so they evaluated CRMs and selected LeadSquared to address these challenges.

LeadSquared implemented end-to-end lead management—capturing leads via landing pages and integrations, automating communications (email, SMS, WhatsApp), distributing and scoring leads, providing a built-in dialler, marketing analytics and Zoom integration, plus custom static reports. As a result, Seed doubled admission counsellor efficiency (from ~30–40 calls to 75–100 calls daily), improved registrant-to-attendee conversions, increased marketing ROI, and scaled operations more cost-effectively with LeadSquared.

Seed Global Education

Sanjay Dhingra

Co-founder and Director