Case Study: Sarala Birla University achieves 100% increase in student enrollment with LeadSquared

Sarala Birla University Increases Student Enrollment Rates by 100%

Sarala Birla University (SBU), a private university in Jharkhand, faced rapid enrollment growth but struggled to scale admissions due to manual Excel lead capture, missed follow-ups, poor nurturing/personalization, no intent tracking, and lack of marketing/admissions analytics. To fix these gaps SBU partnered with LeadSquared and adopted its Enrollment Automation/admission management system to centralize and digitize lead capture and follow-up workflows.

LeadSquared implemented integrations (website, Google, Facebook, Shiksha, ERP and publisher panels), automated lead capture and distribution, deduplication, intent scoring, task automations, personalized multi-channel outreach and reporting. The result: enrollment rates up 100%, overall admission efficiency +35%, 60–120 inquiries captured daily, application drop-offs reduced ~20%, lead engagement +25%, improved conversion ratios (15–20%), a paperless process with 60 users on the platform, and actionable marketing and admissions insights.

Sarala Birla University

Ajay Kumar

Manager P&A