Case Study: Property Loan Guru achieves organized marketing, centralized lead capture and higher ROI with LeadSquared

Property Loan Guru Organizes Marketing and Lead Generation using LeadSquared

Property Loan Guru is a multi-dimensional real estate finance and online mortgage advisory firm whose marketing is largely digital (Google Ads, email, PPC and display). Before switching to LeadSquared, leads were scattered across multiple systems and hard‑coded landing pages, making it difficult to analyze campaign performance, identify best lead sources or make quick changes without external agencies. They needed a unified way to capture all leads and measure which channels and pages were driving conversions.

LeadSquared provided a self‑service landing page builder, campaign and landing‑page analytics, keyword-level tracking for Google Ads, geographic lead identification and integration with Super Receptionist so inbound calls are captured automatically as leads. As a result, Property Loan Guru can now build and test pages in-house, see visits and conversions by campaign/keyword and location (e.g., Delhi NCR), capture phone leads in one system, optimize PPC and email spend, and improve ROI—organizing their marketing and lead generation with LeadSquared.

Property Loan Guru

Varun Sharma

DGM