Case Study: Acron Group achieves streamlined lead management and post-sales CRM with LeadSquared

Post Sales CRM Solution Keeps Acron Group Ahead in Hospitality Services

Acron, a Goa-based chain of luxury hotels, resorts and real estate developments, was struggling to capture, manage and nurture inbound leads from Google Ads, Facebook Ads, Zopim chat, website forms and third‑party portals after Salesforce failed to meet their needs. To address these gaps in lead capture, lead stage management and post‑sales customer relationship management they adopted LeadSquared’s platform for lead nurturing and CRM.

LeadSquared implemented a single, easy‑to‑use platform that captures leads without external developers, manages leads by stage, and supports post‑sales hospitality relationship management. As a result, Acron has streamlined lead capture and nurturing, shortened new‑hire training time, and realized measurable gains in sales team efficiency and motivation. Acron credits LeadSquared’s responsive support and the platform’s capabilities with tangible business growth since deployment.

Acron

Vivek Ferrao

Digital Marketing Professional