Case Study: Oro (instant gold loan startup) achieves 100% process transparency with LeadSquared

Oro Unlocks 100% Process Transparency by Using LeadSquared

Oro, a fast-growing instant gold loan startup headquartered in Chennai that offers doorstep gold loans and has expanded to Bengaluru and Hyderabad, found its Google Sheets–based operations were no longer scalable. The company needed a scalable way to capture and distribute leads, a unified dashboard to track inquiry stages, a simple agent interface, and a mechanism to monitor field (FOS) agents, so Oro partnered with LeadSquared to address these gaps.

LeadSquared implemented end-to-end lead capture and distribution, Smart Views for simplified agent dashboards, customizable reports and dashlets, and the LeadSquared Mobility Solution (check‑in/out, geo‑fencing, geo‑tracking). As a result, Oro achieved 100% process transparency, zero lead leakage, better monitoring, organized sales workflows and improved FOS efficiency — enabling faster scaling and greater visibility.

Oro

Rakesh Mani

Co-Founder