Case Study: Zorba the Buddha achieves higher visitor-to-lead conversions and lower cost-per-lead with LeadSquared

Optimized Landing Pages Boost Conversions for Zorba the Buddha

Zorba the Buddha is an eco‑lifestyle village offering residential retreats and workshops for wellness, therapy and self‑exploration. Their key challenge was that Facebook ads drove visitors to the main website with no lead capture form, forcing prospects to call or email and resulting in few measurable leads, high cost per lead, and an inability to track ad ROI. To address this, they evaluated tools and selected LeadSquared’s integrated marketing and lead‑generation software.

LeadSquared implemented conversion‑optimized standalone landing pages and inquiry forms (using its landing page templates), plus tracking and landing‑page reports to capture visitor name, email, phone and on‑site behavior. As a result, Zorba the Buddha saw a significant rise in visitor‑to‑lead conversions and a significant reduction in cost per lead on Facebook campaigns; the team can now identify popular workshops from landing‑page data and follow up promptly. “We have been using LeadSquared for 5–6 months. The visitor to lead conversion has increased by a significant margin,” said Ravi Inder Singh.

Zorba the Buddha

Ravi Inder Singh

Facilities & Partner Development