Case Study: Oakridge International Schools achieves 3x applicant conversions and 100% rise in lead engagement with LeadSquared

Oakridge International Schools implement insight driven admissions with LeadSquared

Oakridge International Schools, part of Nord Anglia Education with campuses across Hyderabad, Bengaluru, Visakhapatnam and Mohali, faced a manual, Excel‑based admissions process that left them dependent on tele‑callers, blind to which sources drove inquiries, and struggling with low lead engagement and poor visibility into top‑performing channels. To address these challenges, Oakridge partnered with LeadSquared in 2018 to modernize and automate their admission workflows.

LeadSquared implemented an end‑to‑end lead management solution — including high‑performance landing pages, email automation, lead capture and distribution, and data‑rich reporting — to centralize sources and automate communications. As a result, Oakridge saw a 100% rise in lead engagement, a 3x increase in applicant conversion, zero missed opportunities, and reduced turnaround time to under 15 minutes, with marketing and pre‑counseling teams reporting major efficiency gains.

Oakridge International Schools

Hariharan Vijai Kumar

Head of Marketing