Case Study: O2 Spa achieves a 40% reduction in cost-per-lead and faster campaign launches with LeadSquared

O2 Spa’s Secret to Successful Spa Marketing

O2 Spa, a luxury spa chain with 43 outlets across 15 cities and roughly 700 employees, faced marketing bottlenecks: their legacy system (Manage My Spa) couldn’t create landing pages, required outsourced web development that delayed campaigns, and lacked fast lead capture, nurturing and analytics. Seeking an all-in-one solution for lead capture to lead management, they selected LeadSquared.

LeadSquared let O2 Spa build landing pages and forms in minutes, run email marketing (utilizing a 10,000‑email/month plan), and access end‑to‑end analytics—removing developer dependency and speeding campaign launches. After 4–5 months on LeadSquared, O2 Spa cut cost per lead by 40%, improved lead tracking and campaign efficiency, and centralized their digital marketing operations.

O2 Spa

Adnan Syed

Digital Marketing Manager