Case Study: Nalashaa achieves simplified marketing and consistent lead generation with LeadSquared

Nalashaa Simplifies Marketing Activities with Email Campaigns that Work

Nalashaa, an outsourced product engineering company serving ISVs, needed a simpler, more effective way to generate and prioritize leads after finding other tools complex and relying mainly on basic email marketing. They selected LeadSquared to run targeted email campaigns and to provide lead capture, tracking, scoring and Microsoft Outlook integration to better convert inbound visitors and support their tele-prospecting efforts.

LeadSquared implemented a complete marketing automation solution—easy-to-launch email campaigns, real-time tracking of opens/clicks/website visits and form fills, and lead scoring—giving Nalashaa immediate visibility into prospect engagement. As a result, Nalashaa has been able to consistently capture and engage more leads, equip their tele-prospecting team with actionable insights to prioritize outreach, and improve overall lead generation since deploying LeadSquared for the past eight months.

Nalashaa

Sunil Jayaprakash

Manager of Business Development