Case Study: MS Realty more than doubles conversion rate and boosts sales productivity with LeadSquared

MS Realty more than doubles its conversion rate with LeadSquared

MS Realty, the real-estate arm of the M Suresh Group known for large townships in Mumbai, Thane, and Pune, faced low conversion rates and chaotic sales operations after it started developing projects in 2017. Sales reps relied on spreadsheets and notes, leading to missed follow-ups, long lead turnaround times, and no visibility into the sales funnel. MS Realty evaluated alternatives like Sell.do and Paramantra and chose LeadSquared to replace manual processes with a proper CRM platform.

LeadSquared integrated all lead sources (Housing.com, Instagram, channel partners, site visits), automated lead capture, distribution and task creation, added smart views and reminders, and enabled customized workflows and an admin dashboard for pipeline visibility. As a result, MS Realty more than doubled conversions to a 7.5% site-visit/closure rate (vs. a 3.5% industry average), eliminated missed follow-ups, increased calls per employee and drove up sales productivity (reported up to 5x), delivering clear, measurable improvements thanks to LeadSquared.

MS Realty

Harsh Desai

Manager Sales and Marketing